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View of a stadium

Why Google’s Sports Fixture Grab Spells Opportunity Not Threat

We posted recently about Google's fixture land-grab and the potential implications for sports clubs and organisations and now, in a follow up post for Digital Sport we discuss how this could spell an opportunity rather than a threat. While Google skims the top layer of interest away...

Premiership Rugby fixtures displayed on Google

Google’s fixture land grab

In the past week we’ve seen Google make a major land grab in terms of rugby union fixture and club information which could have a big impact on websites. Fixtures and results have long been a big driver of traffic to sports websites. Typically the fixture list...