OVO Energy Tour of Britain

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OVO Energy Tour of Britain

The Tour of Britain is a multi-stage cycling even that runs from 3-10th September each year and is part of the UCI’s Europe Tour. It is the UK’s most prestigious cycling race.

The 2017 edition ran from 3-10th September beginning in Edinburgh and finishing in Cardiff, just 300 yards from the Sotic office!

Sotic were delighted to once again be providing the website and digital support for the Tour.

The website was redesigned and rebuilt in early 2017 with a brand new look that is clean, clear and makes navigation a breeze, while behind-the-scenes it is hosted on AWS and uses the Sotic-enhanced WordPress platform.

Fans were able to follow all the action from each stage live on the website which was choc full of news, interviews, photos and videos.

The ability to filter news and video content through tagging offers fans a much more personalised way to browse and the website also offers a number of commercial opportunities to event sponsors with videos featuring pre-roll advertising and Google’s Doubleclick advertising platform integrated to display both commercial partner and house advertising to maximum effect.




Accreditation, Website