Ladies European Tour

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Ladies European Tour

“We want to deliver an exceptional experience to all our fans to invest in new and innovative opportunities to engage with them. Key to that is the website, the live scoring and our video platform. LET were aware of Sotic’s reputation within the sports digital market and are delighted to be working with them helping us to capitalise on this important period for ladies golf.”

Elliott Platts, Digital Marketing Manager, LET

With the Solheim Cup in 2017 and golf returning to the Olympics in 2016, international women’s golf has seen a rise in popularity and the Ladies European Tour (LET) have positioned the federation to ensure that they are perfectly placed to take advantage of this growth.

Sotic began working with LET in early 2015. They had recently refreshed their brand and were happy with the design of their website, however there were some serious issues when it came to the reliability and functionality of the delivered solution which were a concern given the organisation’s growth plans and high profile exposure.

After a tender process, LET selected Sotic to take their online presence to the next level with a robust infrastructure and to improve user experience.
The specific services included: a rebuild of the technology delivering the website; a clear plan for removing the limitations and a roadmap to integrate new functionality to the site and support to promote the Solheim Cup in 2015, 2017 and the Olympics in 2016 including event specific microsites.

The website Sotic inherited had not been built to handle traffic levels and pressures that the site was experiencing, particularly around live events. Given that we came onboard after the second event of the 2015 season, it was critical to address these shortcomings quickly and stabilise the site. Sotic did not have the luxury of time to build a new site in the background and at every step of the way we had to carry out as much testing as possible on small areas of change before then taking them live bit by bit. This meant excellent communication and time management to ensure that no changes were taking place at a time when there was a live golf event on – hard to manage with a global tour in the heart of its season.

The site integrates with a number of live systems and databases, and we carried a major rebuild to change all the stats when Swiss Timing was appointed. Sotic ensures that the latest live scores and results are fed into the LET site and available to fans. This is obviously critical during tournaments when fans want to track the performance of their favourite players shot by shot.

Supporting the client who had a poor experience with their previous agency was also a challenge in terms of relationship management, trust building and managing expectations carefully but we are delighted that our relationship continues to go from strength to strength.