Six Nations delivered their 14th consecutive tournament with Sotic

Six Nations, the leading tournament in international rugby, are committed to providing continuous improvement in digital experience and since 2008 Sotic, the leading provider of Digital Transformation in Sport, have assisted them to grow and transform online. Whilst navigating shifting trends in digital and sport, Sotic have ensured the Six Nations have the right technologies and support to deliver a high quality experience for both their fans and sponsors.

Subsequent to a recent renewal of agreements, Six Nations are delivering their 14th consecutive tournament with Sotic this year.

Highlights

In 2021 the Six Nations Rugby website :

• Was made available in three languages and saw traffic levels of up to 50,000 concurrent unique visitors per minute during live matches.
• Served real time scoring data to three Six Nations tournaments [including the Women’s Six Nations and Under 20s Six Nations Championship] websites.
• Enabled scoring data, match commentary and news content syndicated via an API to power the Official Guinness Six Nations app.
• Made fan engagement a top priority by using LiveBlog technology to leverage user generated content as a supplement to original content from the Guinness Six Nations digital team, creating an authentic, real-time second screen experience.
• Provided the necessary bridge to Fantasy Rugby allowing fans to become coach of their own virtual team.
• Delivered a one-stop shop for all match highlights, and live images to fans as soon as they were made available.

Sotic have helped Six Nations to achieve a 10% uplift in traffic to the Six Nations website when compared with the first round in 2020 and www.sixnationsrugby.com/tv was trending across social channels and organic search well after the close of the first round’s events.