Premiership Rugby launch fan-first digital platform

New Premiership Rugby website

Premiership Rugby launch fan-first digital platform

To coincide with the start of the 2019-20 Gallagher Premiership, Sotic have launched a brand new digital platform for long-term client Premiership Rugby.

Premiership Rugby is the organising body of the Gallagher Premiership Rugby competition, arguably the most competitive rugby union league in the world.

Our brief was to develop a digital platform that seamlessly mixed content sources, particularly video, and offered a fan first experience for followers of the Gallagher Premiership.

Head of Digital Operations at Sotic, Jonathan McConnell commented;

We’re delighted to continue to work closely with the team at Premiership Rugby.

The new site is packed full of features and functionality for fans and yet offers a slick, and crucially, a fast loading and browsing experience. The website is Premiership Rugby’s most flexible owned channel and sits at the heart of how they tell the story of their league through digital.

We’re looking forward to continuing to work with the team at Premiership Rugby to further develop the platform. We’ve been partners for a long time but together we’re continually innovating and Sotic’s technology stack, combined with our knowledge of digital sport means that we’re ideally placed to innovate and adapt as new trends emerge.”

New look and cutting-edge website build technology

The site has a brand new look and has been designed and built mobile-first to reflect how fans are consuming its content.

It utilises a headless CMS architecture which enables fast content delivery and the ability to push content to any device or channel such as a website, app, or even in future, a wearable device.
Premiership Rugby have complete control over how and where content appears with a flexible solution which will lend itself to integration with new technology and innovations in the future.

An enhanced video experience

The new site aggregates many different content types to tell the story of Premiership Rugby’s competitions and to excite fans. With the appetite for video consumption showing no signs of slowing down, the new website seamlessly integrates Premiership Rugby video from the StreamAMG platform with autoplay functionality amongst news, previews, reports, photo galleries and more.

Fan-first experience

The Premiership Rugby website is an important touchpoint for fans in the lead up to each round of competition, however with 12 clubs taking part in the marque Gallagher Premiership competition, our focus was to help Premiership Rugby deliver a more tailored experience on the site for each fan.

Fans are able to select their favourite club which means that whether they support Gloucester Rugby, Sale Sharks or any of the other 10 teams in the competition, they will see their club’s news, fixtures and results highlighted. The club customisation will pave the way for further personalisation enhancements planned for the future.
Fans are also lead to relevant content through the website’s tagging functionality which flags other relevant or related news depending on the content they were browsing

Live Matchcentre

Topped by a liveblog which brings fans a flavour from all the games taking place each weekend and blends user generated content with live updates and imagery from around the grounds, the very popular Premiership Rugby matchcentre remains to go-to destination for fans whether they’re looking for a second screen experience with live statistical analysis or are catching up after the final whistle.

The matchcentre provides a full overview of each round of fixtures and fans can drill down into detailed match reviews, reports, pre, post and live in-game stats for each fixture as well as all the related news and media.

Partner Activation

The site also offers Premiership Rugby the opportunity to showcase their partners, with options for branded content, integration with Google Ad Manger platform and the ability to promote partners through a flexible interactive polling and quizzing platform ( such as the Citizen Try of the Round competition).

To visit the site, just go to

If you work for an organisation involved in sport and would like to chat about how Sotic could help you make the most of your investment in digital, please drop us a line on to arrange a call.