Football: Aberdeen FC Extends Contract with Sotic for Three More Years

Football: Aberdeen FC Extends Contract with Sotic for Three More Years

Aberdeen Football Club has agreed a contract extension with Sotic which will see our award-winning digital agency continue to deliver the club’s website for the next three years.

The Sotic Team redesigned and delivered a highly performant multi-platform club website in anticipation of another successful season for the Dons. Fans and supporters can continue enjoying an immersive experience online via AFC’s digital channels while interacting with the rich library of digital assets and real-time information across all web platforms. The latest iteration of the Aberdeen FC website, which was unveiled just last year, can now be accessed on mobile, tablet and desktop bringing fans that much closer to the live atmosphere of the game.

By combining the power of WordPress custom posts with Sotic’s WordPress Sports Framework, the user-friendly website also benefits from fast loading, thanks to cloud hosting provided by AWS which provides additional resources and capacity for site users, especially during busy match days. Feeds are now fully integrated from statistics provider Opta and used their stats widgets to produce dynamic live scoring pages that have been laid out with the user in mind, continually focussing on the statistical content football fans want to engage with.

With a newly revamped match centre, a vital hub for the loyal supporters of the Dons, fans and supporters can access match overviews, previews, reports and news in just a few clicks. The feature-rich site also has designated areas for the Reserve Team, Youth Academy and Aberdeen Women’s team.
Commenting on the recent contract extension with Sotic, Scott Gormal, Marketing Manager at Aberdeen FC said, “Since appointing Sotic to deliver our main website in 2014, we have been really impressed with the work their team has been doing and are delighted to extend our relationship for a further three years.
“We are really pleased with the look and feel of the site and its functionality across all platforms, particularly after going through a re-design in 2018.”

Jon Salinger, Customer Experience Manager at Sotic added, “Aberdeen FC have seen some real digital gains since we began working with them back in 2014, and these are a testament to their unrelenting ambition to be the very best on all fronts. We are honoured to continue working with, and being challenged, by Aberdeen FC.”

For more information about how the award-winning team at Sotic could support your digital platform, please contact us on 0044 29 2120 2470 or email us on