Cycling: OVO Energy Tour of Britain and Women’s Tour Organiser extends Sotic’s Contract for Three More Years.

Cycling: OVO Energy Tour of Britain and Women’s Tour Organiser extends Sotic’s Contract for Three More Years.

Still catching our breath following the excitement of last week’s OVO Energy Women’s Tour. Sotic are delighted to announce a 3-year extension to our contract with the SweetSpot Group which will see us continue to manage and deliver the digital platforms for the OVO Energy Women’s Tour, the OVO Energy Tour Series, and Britain’s most prestigious cycling race and a thrilling highlight on the sporting calendar for cycling fans and spectators from all around the world, the OVO Energy Tour of Britain. 

Peter Hodges, PR and Marketing Director of SweetSpot Group said

“We are extremely delighted to continue working with Sotic. Their expertise, coupled with the growing profile of cycling as an elite sport allows us to captialise on increasing fan engagement. We are impressed with their understanding of the digital landscape and the results they have delivered in the last six years. We look forward to continuing our partnership and working together to grow our presence and offerings online.”

“It is an honour to extend our contract for a further three years with Britain’s most prominent cycling event organisers”. Commented Jonathan McConnell, Head of Digital Operations at Sotic.

“We are committed to providing value for our client and ensuring their fans and supporters experience the thrill of cycling online via their digital platforms.”

As part of Sotic’s continued to evolvution and development of our client’s digital platforms we rolled out a new results feed to the OVO Energy Women’s Tour website ahead of this year’s race which took place last week. The seamless integration of the feed translated into faster navigation and an improved user experience for fans and will also be in place for September’s OVO Energy Tour of Britain.

For more information about how Sotic could assist your event or organisation by helping you maximise your investment on your digital platforms please contact us on 0044 29 2120 2470 or email us on hello@sotic.net.