With an impressive client portfolio in rugby, Team Sotic know the significance of the Guinness Six Nations Championship in the sporting calendar for the estimated 800 million rugby fans and supporters all over the world.
Around the 2019 Championship, Sotic launched new websites for three of world rugby’s biggest properties; the Guinness Six Nations Championship, the Irish Rugby Football Union and the Welsh Rugby Union.

Our Operations Director Kate Maunsell has been sharing some insights into the latest launches and how choosing the right digital platform can boost the bottom line for sports clients.

Kate said “High profile sport means high stakes, and with 3 high profile websites all launched in the first quarter of 2019, it’s been quite a feat. The team worked tirelessly in the lead-up to the 2019 Guinness Six Nations Championship, against some very hard deadlines, but we are absolutely delighted to have produced three outstanding sites for our clients.”


Speaking about the features of the new platforms Kate also points out the unique capabilities of each site. She explains that “websites are no longer simply signposts; a website should be an interactive experience. The needs and expectations of the end-user are continually evolving and Sotic have risen to meet that challenge time and time again. These latest sites are fast, feature-rich and integrate sophisticated technologies to deliver exceptional online experiences for sports fans.”

Commercial viability

World Rugby has estimated world rugby fans to surpass the 800 million mark. With such a broad base, Sotic understands why each site has to be user-centric. Each website benefits from a bespoke design and has been developed specifically according to each organisation’s brand, needs, objectives and user behaviour.

“The website should be knitted in with the commercial goals of the organisation, and that’s how we deliver tangible results for our clients” explains Kate. “At Sotic, we pride ourselves on driving value for our clients. It is crucial to us, that rather than seeing digital platforms as a cost burden, our clients see their website as delivering a genuine return on investment in terms of  fan engagement, brand growth, and actual revenue generation.”

Sotic have the capability to help our clients better understand their digital audience and the type of content they consume in order to meet those hard commercial objectives around driving revenue, increasing the density of fan database and creating value for sponsors and stakeholders.

Other Benefits

Kate also highlights the other benefits clients have come to expect when they choose Sotic as their digital partner. “All the above, combined with the complete peace of mind that we offer as a result of our technical expertise and support capabilities, mean that digital and communications teams are free to deliver compelling and engaging content with confidence.”

While particularly well known in rugby, Sotic’s client roster also includes clients from the sports of football, cycling, sailing and motorsport.

Behind the scenes all Sotic’s websites are hosted on a secure and robust platform in conjunction with AWS ensuring that they can cope with the massive traffic spikes seen in sport – the Guinness Six Nations Championship website alone has been seeing in excess of 45,000 visitors a minute during matches – and all of this is underpinned with exceptional customer service.
If you would like to talk to us about a digital project, please get in touch by calling us on (+44) 2921 202470 or emailing