Sotic launch new digital platform for Ulster Rugby

Ulster Rugby website

Sotic launch new digital platform for Ulster Rugby

Team Sotic have unveiled a new website for Guinness PRO14 side Ulster Rugby, as well as extending their partnership with the Irish Province for further three years.

Sotic have been working with Ulster Rugby since 2015, and their new fully responsive website boasts a fresh, modern design and has been built on WordPress using Sotic’s bespoke sports theme.

Head of Digital Operations for Sotic, Jonathan McConnell said: “It is a pleasure to continue our association with Ulster Rugby and to work closely with them on the new website build.

The Communications Team at Ulster had a clear vision for the design of the site which we have been able to enhance and bring to life our own WordPress theme allowing us to develop the site both for fans of the PRO14 side and also for those involved in club and schools rugby across the province.

With the vast majority of users viewing the site on a mobile device we have ensured with our mobile first approach that the whole site including live match coverage are readily available and easy to navigate.”

Sara-Louise Bowman, Marketing & PR Executive at Ulster Rugby said; “We are delighted with the new website. Having started the research phase in June, we worked closely with the design team to ensure that fans could easily locate informative and engaging content. Within just three months the build team had brought our vision to life and we are really pleased with the final result.

The site has been built to empower the team at Ulster Rugby so they have complete control over their content and how and where it is displayed.

Other site highlights include:

Match Centre and Stats

The match centre for each game is a vital hub for supporters with the match overview, preview, report, related news and media, team formation and statistics all just a click away. Sotic has provided Ulster Rugby with fully integrated statistics, updated in real time during PRO14 and Heineken Champions Cup games which use data from Opta and SMFS integrated into Sotic’s own statistic widgets to produce dynamic live scoring pages that have been laid out with ease of use in mind.


The design of the site is clean and simple, visually appealing while still remaining true to Ulster Rugby’s brand identity. To improve user experience and readability, Sotic created wireframes on different screen sizes ensuring both text and visual content had been carefully balanced.

design of Ulster Rugby


The site was built with a focus on speed, using responsive images that are optimised to screen width and device that create more efficient loading.

If you like what you see and would like a chat about how Sotic could help your sports club, team or governing body, please get in touch by emailing or call us on 00 44 (0)207 691 2450