New Site Launch: Sale Sharks

New Site Launch: Sale Sharks

Team Sotic have unveiled a brand new website for Premiership Rugby side Sale Sharks, ahead of their upcoming season.

Since 2012, Sotic have been working with Sale Sharks and their new fully responsive website boasts a brand new design and has been built on WordPress using Sotic’s bespoke sports theme.

The site has been built to empower the team at Sale Sharks so they have complete control over their content and how and where it is displayed.

With an increase in mobile traffic to the Sale Sharks site, we designed mobile-first, with the responsive design producing a fast site with a sleek and modern look and feel and an easy user journey.

The site was three and a half months in the making, from the planning phase to launch. Here are a few of the highlights:


The design of the site is clean and simple, visually appealing while remaining true to Sale Sharks brand identity. We used an agile methodology for the wireframes so that the user experience on different screen sizes is optimised and both text and visual content have been carefully balanced to improve user experience and readability.


The site was built with a focus on speed, using responsive images that are optimised to screen width and device that create more efficient loading.

Match Centre and stats

The match centre for each game is a vital hub for supporters with the match overview, preview, report, related news and media, team formation and statistics all just a click away. We have fully integrated the feeds from both statistics provider Opta and SMFS and used their stats widgets to produce dynamic live scoring pages that have been laid out with the user in mind.

If you like what you see and would like a chat about how Sotic could help your sports club, team or governing body, please get in touch by emailing or call us on 00 44 (0)207 691 2450