Team Sotic offer Irish Rugby Microsite

Team Sotic offer Irish Rugby Microsite

Irish Rugby and Lucozade Sport have joined forces to create “Lucozade Sport Touch Fit” an initiative that brings people of all fitness levels together for full body workouts.

Sotic client, IRFU, started the initiative as a fun way to incorporate the skills of Touch Rugby into a HIIT (High-Intensity Interval Training) session, with no ball and no mud. The purposes of the sessions are for people to team up with likeminded others to achieve personal fitness goals.

The Lucozade Sport Touch Fit site is a microsite offered by Team Sotic in connection with IRFU. The site is easily accessible from the main IRFU site, allowing fans to navigate easily from one to the other. The site also has it’s own dedicated URL – www.lstouchfit.ie – allowing for clear and easy advertising.

The microsite encompasses the Lucozade Sport branding and is fast and easy to navigate. As well as incorporating video, the key focus on the site is the call to action, pushing users to download the ‘Lucozade Sport Touch Fit’ app.

Lucozade Sport Touch Fit sessions started at the beginning of June and will be running all summer. Venue schedules in each of the provinces, Connacht, Leinster, Munster and Ulster, are clearly and attractively displayed for participants to book.

If you’d like to chat to us about a digital project for a sports club, governing body, federation, league or tournament organiser please call us on 0207 691 2450 or drop us a line at hello@sotic.co.uk