Driving engagement with online quizzing
Quizzes and personality tests are some of the most shared content on social media. I mean, who doesn’t want to know what their spirit animal is right? Of course I’m going to take the test to find out! In our view, quizzing is an underestimated tool in the digital engagement stakes and it’s not just about pure promotion.
The stats back this up too (scroll to the bottom of the post for some fact and figures). In a nutshell, people love interactive content and are more likely to stay longer on your website, engaging with its content, viewing ads and being promoted by call to action buttons such as ‘Buy’, ‘Book’, ‘Share’ and ‘Join’ if you use quizzing to grab and hold their attention.
Sports fans, in particular, love quizzes and testing their knowledge about their team or favourite sport.
Sports organisations can harness this – turning passive readers into active participants by using quizzes to get their fans clicking, sharing and volunteering information.
This quiz (left) on the Chicago Bulls website reportedly has a 27% email opt-in rate
Sotic’s new quiz functionality
Sotic has recently rolled out brand new quiz functionality to its clients with many ways to create interactive content, from pop quizzes and personality tests, to lists, polls and surveys which are all customisable and easily integrated, in seconds to your website.
By offering various types of quizzes, we have you covered for producing a range of engaging content and each quiz type has their own strengths.
Different Quiz Types
Some are faster to create and suited for quick boosts in engaging your audience, for example, polls.
Polls are one of the easiest pieces of interactive content to pull together on Sotic’s quiz module, and the best news is they are a proven way to engage with your audience. Your users will feel flattered to be asked for their opinion, it’s basic psychology. Simply clicking and giving direct feedback to a website changes the audience relationship.
Other quiz types may require a little more thought such as a pop quiz, or an outcome quiz (for example, what type of fan are you?) but are more likely to go viral and/or convert users to potential customers and deliver a return on investment via lead generation.
Quizzes are also a great way to get your sponsors involved in the engagement action. You can add branding in the form of logos in exchange for great prizes and they can reap the benefits as the quiz is promoted and shared through your website and social channels and generating leads through marketing consent.
In a time when GDPR is such a hot topic, you will be pleased to hear that our quiz module is 100% GDPR compliant. Quiz creators still need to ensure that they are using the software in a compliant way but we’ve given you all the tools to do that.
All Sotic’s quiz options are simple to create and are a quick and easy way to generate engaging content for either your website or social platforms.
If you’d like to hear more about our quiz functionality please get in touch at firstname.lastname@example.org.
Some Facts & Figures
81% of people agree that interactive content grabs attention more effectively than static content – CMI Survey 2016
79% agree that interactive content enhances retention of brand messaging – CMI Survey 2016
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content – Ion Interactive
According to Buzzfeed, 96% of participants finish Buzzfeed sponsored quizzes
‘You’ve Been Framed’, a Buzzfeed sponsored quiz uploaded by Zenni Optical, which tested readers’ eyesight, has generated 29,410 lead conversions and over $1M in revenue.
Visitors who take a quiz spend 57% more time on your site – Riddle