New ‘Feature Story’ Template release for Guinness PRO14
We’ve developed a brand new feature article template for our client Guinness PRO14 which is now live on the site.
The client wanted the ability to run long-form content, such as opinion pieces, interviews or in-depth features from time to time but wanted these to look different to their general news content
Our design and front-end dev teams set to work, researching key elements and then creating a creating a clean simple layout that really pops on mobile and desktop.The template features include:
- Various text display options such as blocks of standard text and blocks of featured text (for headings/quotes) with the option to set a background image or colour
- hero images for maximum visibility
- the use of parallax images for a seamless page transition
- ability to curate content within sections for easier reading
- the option to add multiple images as well as in-page ads
- a progress bar so that readers can monitor how much of the article they have read
Using the PRO14 colour palette, the feature articles are instantly identifiable on the site with a gold highlight and by adding the feature article category to the homepage and news aggregators it means that users can filter their news accordingly.