Insights: Irish Rugby, a weekend of firsts

Client Login Insights: Irish Rugby – a weekend of firsts Last Saturday was an historic day for Sotic client Irish Rugby. Their U20s recorded a first ever victory over their New Zealand counterparts while the senior Ireland team defeated the Springboks on their own patch for the first time. Both victories help the IRFU’s Digital Marketing & Customer Relationship Manager, Barry Cunningham, keep his sport front and centre in a month¬†dominated by football. Barry is currently on tour in South Africa with the senior squad but as the man that co-ordinates all things digital and social he is keeping close tabs on all teams and channels. Here is his summary of the weekend on digital (originally published on Linkedin). “Last Saturday was an historic one for Irish Rugby – our U20s beat New Zealand for the first time and Ireland beat the Springboks in South Africa for the first time. In addition we had three 7s squads on the go – Men’s & Women’s and Men’s Development. All told it was a busy weekend on social media. Twitter, as always, was great for live updates and Facebook proved a big hit for us. On the tweet machine we have had over 20,000 link clicks in June so far and we’ve had 4.9 million impressions. On facebook we reached over 3.1 million people and had over 1 million video views with an engaged audience of over 850,000 people. Recognising that not everyone is social is key to amplifying our reach so we have been updating our website with a Tour Diary featuring highlights of the day. The latest installment is...

Is Twitter set to stop counting links and media in character count?

Client Login Is Twitter set to stop counting links and media in character count? Bloomberg Technology reported yesterday that Twitter is set to give users more freedom to compose longer tweets in a move which will see them stop counting photos and links as part of the 140 character limit. Twitter have not made the decision public but according to Bloomberg’s source, it is believed that it could come into effect within the next two weeks. Links currently take up to 23 characters of a tweet, reducing the space available to users for their own writing when sharing other online content. Back in January, Twitter CEO Jack Dorsey said that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. Watch this space. More from the Latest Season’s Greetings from Sotic Your club Your Lions Project Unveiled From Rio to Loughborough – Sotic supporting elite sport We’re recruiting! New site launch: Singha Premiership Rugby 7s Blog Tagsaccreditation advertising branding British & Irish Lions camps and courses case studies competition software data digital platform Easter events facebook golf Google IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers live stream microsite New Zealand Olympics online advertising platform RBS 6 Nations RBS 6 Nations Championship retargeting revienue rugby Sailing World Cup season tickets seo social media software Solheim Cup sponsors support television Twitter website Women's Rugby World Cup 2017 World Sailing WRWC2017 YouTube Sotic is a specialist provider of award winning web services and software applications to the sports industry.     ¬© 2015 Sotic Limited....