Facebook announces changes to News Feed

Client Login Facebook announces changes to News Feed Last week Facebook announced that it is changing its News Feed algorithm so that content posted by your friends and family will appear more prominently in your feed. Since Facebook launched News Feed back in 2006 there have been over a billion new users to the channel. We’re spending longer and longer on social media each day, checking out content not just from family and friends but also our favourite sports teams, retailers and brands, which means that every day there is far more posted on our News Feed than we can ever consume. Time Magazine has described it as ‘the most valuable billboard on earth’ and getting it spot on for everyone is an ongoing process for Facebook as they try to give us the right mix of updates from friends and public figures, publishers, businesses and community organisations we are connected to. (If you are interested in how Facebook actually do this, check out this article from Time Magazine) In an article last week, referring to its guiding News Feed values, Facebook explains that first and foremost, it wants you to see what you care about – your friends and family. They also want users to be both informed and entertained by the content they see and brands in particular should be mindful of this when creating content for Facebook. So, in what many are seeing as a blow to publishers (who have spent years building their audiences to in turn build traffic and revenue) expect to see more posts of babies, weddings, pets and less news. This update...

Is Twitter set to stop counting links and media in character count?

Client Login Is Twitter set to stop counting links and media in character count? Bloomberg Technology reported yesterday that Twitter is set to give users more freedom to compose longer tweets in a move which will see them stop counting photos and links as part of the 140 character limit. Twitter have not made the decision public but according to Bloomberg’s source, it is believed that it could come into effect within the next two weeks. Links currently take up to 23 characters of a tweet, reducing the space available to users for their own writing when sharing other online content. Back in January, Twitter CEO Jack Dorsey said that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. Watch this space. More from the Latest Season’s Greetings from Sotic Your club Your Lions Project Unveiled From Rio to Loughborough – Sotic supporting elite sport We’re recruiting! New site launch: Singha Premiership Rugby 7s Blog Tagsaccreditation advertising branding British & Irish Lions camps and courses case studies competition software data digital platform Easter events facebook golf Google IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers live stream microsite New Zealand Olympics online advertising platform RBS 6 Nations RBS 6 Nations Championship retargeting revienue rugby Sailing World Cup season tickets seo social media software Solheim Cup sponsors support television Twitter website Women's Rugby World Cup 2017 World Sailing WRWC2017 YouTube Sotic is a specialist provider of award winning web services and software applications to the sports industry.     © 2015 Sotic Limited....

Irish Rugby tops 1 million mark on social media

Client Login Irish Rugby tops 1 million mark on social media Sotic client, the Irish Rugby Football Union, is celebrating having become the first national sports governing body in Ireland to break the 1 million mark on social media. Using social media to engage & develop relationships The Union leads the way with a strategy to mix news, insight and fun content on its social media channels to engage and develop the relationships between the fans and its teams, and to promote involvement at the grassroots of the sport. On Facebook the Union’s official page has 525,795 followers, while @IrishRugby on Twitter has 480,979 followers. Add in 120,000 followers on Instagram and over 250,000 YouTube views this year alone and Irish Rugby has some serious reach across the main social media platforms. Sotic have been working to support the IRFU on social media for the past few seasons and are delighted to play our small part in the continuing success and rising engagement levels. For more information on how our social media team could help you, please contact us on 0207 691 2450. More from the Latest Season’s Greetings from Sotic Your club Your Lions Project Unveiled From Rio to Loughborough – Sotic supporting elite sport We’re recruiting! New site launch: Singha Premiership Rugby 7s Blog Tagsaccreditation advertising branding British & Irish Lions camps and courses case studies competition software data digital platform Easter events facebook golf Google IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers live stream microsite New Zealand Olympics online advertising platform RBS 6 Nations RBS 6 Nations Championship retargeting revienue rugby Sailing World Cup...