Five Quick SEO Wins

Client Login Five Quick SEO Wins Last November Google published its Search Quality Rater’s Guidelines – a 160 page document on what Google thinks searchers want. It’s full of useful advice but it’s going to take some time for you to work your way through the 160 page document and so if you are looking for some quick wins to improve your search rankings and help your potential fans and customers find you, here’s our tried and tested top 5… 1. Fix the 404’s – A 404 error is a broken pages on your website. Google doesn’t like them and will demote you in the rankings if they find too many.  This also includes any broken images that may appear in web pages or news stories. 2. Add Correct Page Descriptions – This is really important and the description must make reference to what is on the page.  It does not help having the same descriptions on all of your pages.  It is also this information that appears as the snippet when you do a Google Search. For example search for ‘RBS 6 Nations Fixtures’ and you will see 5 different returns on your search and each one has a different description which explains what is on the page 3. Register Events/Fixtures with Google – Have you got an Events/Fixtures page? Make sure you register these with Google so that they appear as listings when searched for.  Examples – search for RBS 6 Nations Fixtures or Champions Cup Fixtures 4. Keywords – Google keep changing their mind on this and one minute it’s important, and the next it isn’t.  Get yourself into a routine...