New site launch: Singha Premiership Rugby 7s

Client Login New site launch:  Singha Premiership Rugby 7s This week saw the launch of a mini site for our client Premiership Rugby, promoting their summer 7s tournament sponsored by Singha. Our Content Team used WordPress to build a simple but impactful website to promote both the 7s series itself and its sponsor, Singha. Click here to take a look Visitors can find out information on 7s rugby as well as the teams that are involved in the Singha series, where and when matches are taking place, useful venue information and of course, buy tickets. There’s also a gallery section with some super images and the chance to enter a competition with five pairs of hospitality tickets to the Singha Premiership Rugby 7s Final up for grabs. The Action The action gets underway this evening (Fri 22 Jul) with the Group A teams (Cardiff Blues, Ospreys, Scarlets and Newport Gwent Dragons) facing each other at the BT Sport Cardiff Arms Park from 7pm. Tomorrow sees the action move to Sandy Park where Exeter Chiefs, Bristol, Wasps and Bath Rugby will battle it out in Group B. The Group C matches (Northampton Saints, Gloucester, Harlequins and Saracens) will be played on Friday 29th July at Franklin’s Gardens while the Group D matches (Leicester Tigers, Worcester Warriors, Sale harks, Newcastle Falcons) play at Kingston Park on Saturday 30th July. The top two teams from each group go through to a finals day on Sunday 7th August at the Ricoh Arena in Coventry where the champions will be crowned.   More from the Latest Season’s Greetings from Sotic Your club Your Lions Project Unveiled From Rio to Loughborough...

Using digital to boost Season Ticket sales

Client Login Using digital to boost Season Ticket sales It’s that time of year when our club clients are beginning to focus their attention on the sale of season tickets for next season so let’s have a look at a few digital basics that can help… Season tickets are a hugely important source of revenue for any club. The importance of selling more than just a ticket has never been greater and clubs really have to focus on ‘selling the sizzle as well as the sausage’ with a good season ticket holder loyalty programme to run alongside their ticket, but that’s a whole different blog! So how can you use digital to help you boost your season ticket sales? 1. Create an extra special landing page or microsite for season tickets, make the url easy to remember and reference this in all your literature and social media This means that you can draw potential purchasers in through social media campaigns bringing them directly to a clear page with minimal, simple calls to action (like BUY, RENEW or BENEFITS), not leave them floundering on your homepage where there are too many distractions. Our client Leicester Tigers are using a microsite choc full of fresh video content to keep their potential season ticket purchasers coming back for more. 2. Include a sign up form for more information or opportunity for existing subscribers to update their details Not everyone who visits your season ticket hub might be ready to commit, particularly if they’re a new fan. If they leave without purchasing they might just forget to come back again, but by capturing...