Using digital to boost Season Ticket sales

Client Login Using digital to boost Season Ticket sales It’s that time of year when our club clients are beginning to focus their attention on the sale of season tickets for next season so let’s have a look at a few digital basics that can help… Season tickets are a hugely important source of revenue for any club. The importance of selling more than just a ticket has never been greater and clubs really have to focus on ‘selling the sizzle as well as the sausage’ with a good season ticket holder loyalty programme to run alongside their ticket, but that’s a whole different blog! So how can you use digital to help you boost your season ticket sales? 1. Create an extra special landing page or microsite for season tickets, make the url easy to remember and reference this in all your literature and social media This means that you can draw potential purchasers in through social media campaigns bringing them directly to a clear page with minimal, simple calls to action (like BUY, RENEW or BENEFITS), not leave them floundering on your homepage where there are too many distractions. Our client Leicester Tigers are using a microsite choc full of fresh video content to keep their potential season ticket purchasers coming back for more. 2. Include a sign up form for more information or opportunity for existing subscribers to update their details Not everyone who visits your season ticket hub might be ready to commit, particularly if they’re a new fan. If they leave without purchasing they might just forget to come back again, but by capturing...