Facebook announces changes to News Feed

Client Login Facebook announces changes to News Feed Last week Facebook announced that it is changing its News Feed algorithm so that content posted by your friends and family will appear more prominently in your feed. Since Facebook launched News Feed back in 2006 there have been over a billion new users to the channel. We’re spending longer and longer on social media each day, checking out content not just from family and friends but also our favourite sports teams, retailers and brands, which means that every day there is far more posted on our News Feed than we can ever consume. Time Magazine has described it as ‘the most valuable billboard on earth’ and getting it spot on for everyone is an ongoing process for Facebook as they try to give us the right mix of updates from friends and public figures, publishers, businesses and community organisations we are connected to. (If you are interested in how Facebook actually do this, check out this article from Time Magazine) In an article last week, referring to its guiding News Feed values, Facebook explains that first and foremost, it wants you to see what you care about – your friends and family. They also want users to be both informed and entertained by the content they see and brands in particular should be mindful of this when creating content for Facebook. So, in what many are seeing as a blow to publishers (who have spent years building their audiences to in turn build traffic and revenue) expect to see more posts of babies, weddings, pets and less news. This update...

Insights: Irish Rugby, a weekend of firsts

Client Login Insights: Irish Rugby – a weekend of firsts Last Saturday was an historic day for Sotic client Irish Rugby. Their U20s recorded a first ever victory over their New Zealand counterparts while the senior Ireland team defeated the Springboks on their own patch for the first time. Both victories help the IRFU’s Digital Marketing & Customer Relationship Manager, Barry Cunningham, keep his sport front and centre in a month dominated by football. Barry is currently on tour in South Africa with the senior squad but as the man that co-ordinates all things digital and social he is keeping close tabs on all teams and channels. Here is his summary of the weekend on digital (originally published on Linkedin). “Last Saturday was an historic one for Irish Rugby – our U20s beat New Zealand for the first time and Ireland beat the Springboks in South Africa for the first time. In addition we had three 7s squads on the go – Men’s & Women’s and Men’s Development. All told it was a busy weekend on social media. Twitter, as always, was great for live updates and Facebook proved a big hit for us. On the tweet machine we have had over 20,000 link clicks in June so far and we’ve had 4.9 million impressions. On facebook we reached over 3.1 million people and had over 1 million video views with an engaged audience of over 850,000 people. Recognising that not everyone is social is key to amplifying our reach so we have been updating our website with a Tour Diary featuring highlights of the day. The latest installment is...