Google calls on advertisers to invest more in YouTube

Client Login Google calls on advertisers to invest more in YouTube Google claims that YouTube ads are far more effective than TV ads in driving sales. Google unveiled a report last week at the Advertising Week Europe Festival that claimed, following analysis of ad campaigns across 8 countries, that in almost 80% of cases, YouTube ads were far more effective than TV ads in driving sales. The analysis of 56 case studies was carried out by a number of research partners and has understandably sparked criticism from the TV industry who claim that YouTube’s content was not comparable to the high quality drama and entertainment programmes that advertisers want to be associated with and that clients quoted from Mars and Danone both point to YouTube being a key part of an overall strategy to complement TV spend. Last October, Eileen Naughton, Google’s UK and Ireland chief, told advertisers that they should be spending a quarter of their TV ad budget on YouTube instead, if they wanted to reach 16- to 24-year-olds. More from the Latest Greg & Craig join our First Line Support Team 2716 Digital Asset Management In Action Facebook’s Instant Articles – Yay or Nay? MatchDay Events – Booking Software Blog Tagsaccreditation branding British & Irish Lions camps and courses case studies competition software content marketing cycling data digital platform Easter engagement events facebook golf IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers live stream microsite motorsport New Zealand Olympics platform Premiership Rugby RBS 6 Nations RBS 6 Nations Championship rugby season tickets seo social media software Solheim Cup sponsors statistics support Twitter Ulster Rugby Wales Rally GB...

LET Golf: Annika Sörenstam named as 2017 Solheim Cup Captain

Client Login LET Golf: Annika Sörenstam named as 2017 Solheim Cup Captain Annika Sörenstam, one of the most successful golfers in history, has been announced as the European captain for The 2017 Solheim Cup which will be played at Des Moines Golf and Country Club in Iowa next August. Sörenstam, who has played in eight Solhein Cup tournaments and has served as a vice captain in the last three contests, was voted unanimously by a selection panel of nine. The 10-time major champion holds several Solheim Cup records for Europe, including the joint most matches won on 22 with Dame Laura Davies and most points scored in foursomes competition with 11 ½. The Ladies European Tour, supported by Sotic, streamed the press conference to announce Sörenstam’s captaincy live on their website yesterday evening. You can watch the coverage here. More from the Latest Greg & Craig join our First Line Support Team 2716 Digital Asset Management In Action Facebook’s Instant Articles – Yay or Nay? MatchDay Events – Booking Software Blog Tagsaccreditation branding British & Irish Lions camps and courses case studies competition software content marketing cycling data digital platform Easter engagement events facebook golf IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers live stream microsite motorsport New Zealand Olympics platform Premiership Rugby RBS 6 Nations RBS 6 Nations Championship rugby season tickets seo social media software Solheim Cup sponsors statistics support Twitter Ulster Rugby Wales Rally GB website World Sailing Your Club Your Lions YouTube Sotic is a specialist provider of award winning web services and software applications to the sports industry.     ©...