Putting LIVE front and centre

Client Login British & Irish Lions: Putting LIVE front and centre As I type this, the British & Irish Lions are playing the Blues in Auckland in the second match of their 2017 tour to New Zealand. It’s a Wednesday morning and the game kicked off at 8.35am. With many fans heading to work promoting the live offering on the website is a no-brainer. We often advise our clients to consider having an alternative view of their website around match or event periods – what fans want from the website on a Monday morning is usually very different from what they want on a Saturday afternoon an hour before kick off, or during the game. Work this morning #TeamSotic #BLUvBIL #lionsnz17 pic.twitter.com/Lm4ikiZQF0 — Lyndsey Irwin (@LyndseyIrwin) June 7, 2017 The Lions are using Live Blogging throughout the tour with one for each match and being to populate it well in advance of each game. In addition we have flipped the homepage on www.lionsrugby.com to point to the Matchcentre from about an hour before kick off this morning so that anyone visiting the site for a quick update (or who wants to covertly try to follow the game while in the office!) can quickly and easily see key match information such as scores, stats and dip into the live blog while anyone interested in more general information can still access this through the menu on the left hand side of the screen. More from the Latest Rebranding a website – Six Nations Rugby Sotic supporting Wales Rally GB, 26-29 Oct 2017 John Ludlam Summer Review featuring Leeds Rhinos, Ireland 2023,...

Digital developments for Leinster & Munster Rugby

Client Login Digital developments for Leinster & Munster Rugby As Leinster and Munster Rugby get ready for their Guinness PRO12 semi-finals this weekend, let us take a closer look at their recent web site revamps that offer much more than just a new look. Both clubs re-launched their websites earlier this season, Leinster prior to Christmas and Munster in the Spring. Both have new, bespoke designs as well as a brand new CMS in WordPress. Often when people think of WordPress they think of the software that is used by millions for online hobby blogging, however WordPress now powers over 25% of the web and as it has grown, so too have it’s features and content management system capabilities. As leaders in the digital sports industry and with particular expertise in the area of statistical integration and display, Sotic have taken the standard WordPress offering and have developed it to meet the demands of our clients. The Leinster Rugby and Munster Rugby websites have fully integrated Opta Sports statistics which are dynamically updated during matches giving a real-time view of team and player performance as the games happen, and because the information fans want from a sports website is different just before or during a game, compared to a Monday morning, we’ve also developed the ability to ‘flip’ the homepage to an alternate view offering key, timely details when matches are live. Sports websites can experience huge peaks in traffic around major matches, events or announcements and our websites are hosted on Amazon Web Services (AWS), the same hosting provider as used by the likes of AirBnB, so our...