New ‘Feature Story’ template released for Guinness PRO14

Client Login New Feature Story template released for Guinness PRO14 We’ve developed a brand new feature article template for our client Guinness PRO14 which is now live on the site. The client wanted the ability to run long-form content, such as opinion pieces, interviews or in-depth features from time to time but wanted these to look different to their general news content. Our design and front-end dev teams set to work, researching key elements and then creating a creating a clean simple layout that really pops on mobile and desktop. The template features include: Various text display options such as blocks of standard text and blocks of featured text (for headings/quotes) with the option to set a background image or colour hero images for maximum visibility the use of parallax images for a seamless page transition ability to curate content within sections for easier reading the option to add multiple images as well as in-page ads a progress bar so that readers can monitor how much of the article they have read Using the PRO14 colour palette, the feature articles are instantly identifiable on the site with a gold highlight and by adding the feature article category to the homepage and news aggregators it means that users can filter their news accordingly. https://www.pro14rugby.org/articles/ferreira-kings-relishing-global-game/ More from the Latest New website launched for Aberdeen Football Club Sotic presenting at BigWP meetup – London 7th December New ‘Feature Story’ template released for Guinness PRO14 Rebranding a website – Six Nations Rugby Sotic supporting Wales Rally GB, 26-29 Oct 2017 Blog TagsAberdeen FC accreditation British & Irish Lions camps and courses case studies...

Facebook’s Instant Articles – Yay or Nay?

Client Login Facebook’s Instant Articles – Yay or Nay? Instant Articles are a quick-loading news format, hosted on Facebook’s own servers, which open inside the Facebook app. They appear on your newsfeed with small lightening bolt icon alongside them and chances are that, even if you didn’t know what they were called, you have read some on Facebook. Instant Articles were trialled back in 2015 when a group of major publishers, including The New York Times, the BBC and The Guardian were among the guinea pigs. There was a great deal of anxiety about Instant Articles amongst news outlets who were concerned about ad revenue, content exclusivity, the fact that IAs open within Facebook and don’t send readers to the publisher’s website and an increasing dependence on Facebook for traffic in general. (I read recently that in 2015 just before IA’s launched The Times was already receiving around 15% of its traffic from Facebook, a figure which had doubled from the previous year). Facebook tried to assuage many of the concerns, promising publishers that they could keep their ad revenue and still publish the same content on their websites and IAs were rolled out to all publishers in April 2016. The main benefit of Instant Articles is that they load very quickly, in fact, Facebook claims up to 10 times faster than Facebook links which take users back to the publisher’s own website. Engagement stats look good too, with Facebook saying that people are 20% more likely to engage with Instant Articles, 70% less likely to abandon them and 30% more likely to share them. All good news for...