client Focus: British & Irish Lions

by | Jul 7, 2017

The 2017 tour to New Zealand is Sotic’s third as digital partner to the British & Irish Lions. We are proud and delighted to have been able to support them again.

All eyes are on the British & Irish Lions ahead of the third and final, series-deciding Test against New Zealand this Saturday

The 2017 tour to New Zealand is Sotic’s third as digital partner to the Lions. We are proud and delighted to have been able to support them again.

The 2017 tour website was launched back in November 2015 and after 19 months of build-up, high profile coaching, squad and team announcements, numerous digital projects, a move to a brand new content management system (a Sotic super-charged version of WordPress – see more on what we’re doing with WordPress here), almost 6 weeks of a tour and 9 live games, things have played out perfectly for a winner-takes-all clash in Auckland this Saturday.

You can follow all the action on the live match centre which will be front and centre on www.lionsrugby.com from 7.30am on Saturday morning ahead of the 8.35am kick off (BST), with every minute tracked through live blogging and live statistics.

And .. . if you have ever wondered where it all started for these players at the very pinnacle of their rugby careers? Check the Your Club Your Lions project – an online library of more than 800 players plotting every single rugby club to have had a hand in producing a British & Irish Lion, going right back to the very first Tour in 1888.