Digital Asset Management In Action

by | Jul 7, 2017

The British & Irish Lions are using our Digital Asset Management system to centralise and store all their photography from the 2017 tour.

As well as providing a safe repository for all these images, the DAM system is populating the front end of the website through powerful tagging functionality which means that images tagged with a player name or fixture ID are pushing through automatically to designated areas on the site as well as showing up in search.

Check out all Captain Sam Warburton’s images feeding directly from the DAM system to his profile page or all the images from the Second Test last Saturday which were coming through in-real time, powered by DAM.

Read more about Digital Asset Management here