British & Irish Lions: Putting LIVE front and centre

by | Jun 7, 2017

As I type this, the British & Irish Lions are playing the Blues in Auckland in the second match of their 2017 tour to New Zealand. It’s a Wednesday morning and the game kicked off at 8.35am. With many fans heading to work promoting the live offering on the website is a no-brainer.

We often advise our clients to consider having an alternative view of their website around match or event periods – what fans want from the website on a Monday morning is usually very different from what they want on a Saturday afternoon an hour before kick off, or during the game.

The Lions are using Live Blogging throughout the tour with one for each match and being to populate it well in advance of each game.

In addition we have flipped the homepage on www.lionsrugby.com to point to the Matchcentre from about an hour before kick off this morning so that anyone visiting the site for a quick update (or who wants to covertly try to follow the game while in the office!) can quickly and easily see key match information such as scores, stats and dip into the live blog while anyone interested in more general information can still access this through the menu on the left hand side of the screen.