Irish Rugby tops 1 million mark on social media

by | Mar 17, 2016

Sotic client, the Irish Rugby Football Union, is celebrating having become the first national sports governing body in Ireland to break the 1 million mark on social media.

Using social media to engage & develop relationships

The Union leads the way with a strategy to mix news, insight and fun content on its social media channels to engage and develop the relationships between the fans and its teams, and to promote involvement at the grassroots of the sport.

social media

On Facebook the Union’s official page has 525,795 followers, while @IrishRugby on Twitter has 480,979 followers. Add in 120,000 followers on Instagram and over 250,000 YouTube views this year alone and Irish Rugby has some serious reach across the main social media platforms.

Sotic have been working to support the IRFU on social media for the past few seasons and are delighted to play our small part in the continuing success and rising engagement levels.

For more information on how our social media team could help you, please contact us on 0207 691 2450.