Five Quick SEO Wins

by | Jan 22, 2016

Last November Google published its Search Quality Rater’s Guidelines – a 160 page document on what Google thinks searchers want. It’s full of useful advice but it’s going to take some time for you to work your way through the 160 page document and so if you are looking for some quick wins to improve your search rankings and help your potential fans and customers find you, here’s our tried and tested top 5…

1. Fix the 404’s – A 404 error is a broken pages on your website. Google doesn’t like them and will demote you in the rankings if they find too many.  This also includes any broken images that may appear in web pages or news stories.

2. Add Correct Page Descriptions – This is really important and the description must make reference to what is on the page.  It does not help having the same descriptions on all of your pages.  It is also this information that appears as the snippet when you do a Google Search. For example search for ‘RBS 6 Nations Fixtures’ and you will see 5 different returns on your search and each one has a different description which explains what is on the page

3. Register Events/Fixtures with Google – Have you got an Events/Fixtures page? Make sure you register these with Google so that they appear as listings when searched for.  Examples – search for RBS 6 Nations Fixtures or Champions Cup Fixtures

4. Keywords – Google keep changing their mind on this and one minute it’s important, and the next it isn’t.  Get yourself into a routine and add relevant keywords to your news story or webpage. The key word here is RELEVANT. Avoid the temptation to stuff the keyword field with every single keyword relating to your organisation or you will get penalised by Google. Keep keywords relevant to what your page is about, for example Sale Sharks Fixtures page you would have keywords such as ‘Sale Sharks, Aviva Premiership, Challenge Cup, Fixtures, Results’ and that is it

5. Too many links – High quality links on your website are very valuable in search (such as those to credible/high traffic new sources like BBC Sport) but if you have too many low quality links you run the risk of Google thinking you are spam. Most of our client sites have Sponsor logos on them but aim to make sure that the links on all the logos click through to a single sponsors page and that the outbound link to all sponsor sites come from this single page.  This will allow the sponsor to provide more information about themselves on your site by having their own page while keeping you sweet with Google.

Implement these and you’ll likely see the impact on your search ranking fairly quickly, however they really just scratch the surface. We’ve had some great success assisting clients with practical improvements for SEO including identifying and fixing broken images and links, advising on page descriptions and keywords and disavowing toxic backlinks so why not talk to us about how we can help you.