Facebook’s Instant Articles – Yay or Nay?

Client Login Facebook’s Instant Articles – Yay or Nay? Instant Articles are a quick-loading news format, hosted on Facebook’s own servers, which open inside the Facebook app. They appear on your newsfeed with small lightening bolt icon alongside them and chances are that, even if you didn’t know what they were called, you have read some on Facebook. Instant Articles were trialled back in 2015 when a group of major publishers, including The New York Times, the BBC and The Guardian were among the guinea pigs. There was a great deal of anxiety about Instant Articles amongst news outlets who were concerned about ad revenue, content exclusivity, the fact that IAs open within Facebook and don’t send readers to the publisher’s website and an increasing dependence on Facebook for traffic in general. (I read recently that in 2015 just before IA’s launched The Times was already receiving around 15% of its traffic from Facebook, a figure which had doubled from the previous year). Facebook tried to assuage many of the concerns, promising publishers that they could keep their ad revenue and still publish the same content on their websites and IAs were rolled out to all publishers in April 2016. The main benefit of Instant Articles is that they load very quickly, in fact, Facebook claims up to 10 times faster than Facebook links which take users back to the publisher’s own website. Engagement stats look good too, with Facebook saying that people are 20% more likely to engage with Instant Articles, 70% less likely to abandon them and 30% more likely to share them. All good news for...
MatchDay Events – Booking Software

MatchDay Events – Booking Software

Client Login MatchDay Events – Booking Software Think we’re just all about websites at Sotic? Over the course of 15 years in the sports industry we have also developed a range of software products that help to manage or administer some areas within organisations involved in sport. One such product, which sees a lot of action at this time of year, is MatchDay Events. MatchDay Events is a standalone product from Sotic which allows organisations to plan a whole host of event types, from camps to coaching courses, with a sophisticated booking system and management interface. School is already out for the summer in Northern Ireland and Ulster Rugby are underway with their first three camps of the summer taking place this week. The online booking system at camps.ulsterrugby.com is convenient for parents who receive email confirmation with all the details they need, while it has significantly reduced administration for Ulster Rugby. Others using MatchDay Events include Premiership Rugby who use the software to deliver over 200 rugby camps each season, across 12 clubs, accommodating over 10,000 participants, rugbycamps.co.uk MatchDay Events can be added to your website in a matter of minutes, or hosted on a stand-alone mini site and the whole thing will pay for itself simply by adding a small booking fee to each transaction. For a full rundown of front and back end functionality or to arrange a demonstration, please contact us +44 (0)207 691 2450 or email info@sotic.net More from the Latest Summer Review featuring Leeds Rhinos, Ireland 2023, Tour of Britain, Guinness PRO14, British & Irish Lions Forthcoming Google Chrome Update and HTTPS Domains...

Your Club Your Lions – From grassroots rugby to the British & Irish Lions

Client Login Your Club Your Lions – From grassroots rugby to the British & Irish Lions Have you been watching the British & Irish Lions in action over the past few weeks? Have you ever wondered where it all started for these players at the very pinnacle of their rugby careers? Sotic, who have been partnering with the Lions on digital since before the 2009 Tour to South Africa, are delighted to have been involved in the Your Club Your Lions project. An online library of more than 800 players, Your Club Your Lions is a portal which plots every single rugby club to have had a hand in producing a British & Irish Lion, going right back to the very first Tour in 1888. British & Irish Lions Head Coach Warren Gatland told lionsrugby.com; “The Lions is unique and when you look at this map, it is just one more example of what makes it so special. “It’s great to be able to see where all the Lions have come from and to recognise the clubs and, by association, all the unsung heroes who have given so much to develop these players. “As a gateway to the stories and the clubs it’s fantastic. There is something there for anyone with an interest in club rugby as it’s a fascinating way of connecting with the Lions.” Sotic worked with the Lions and their data provider SFMS to create this invaluable tool and to compliment it, the Lions have compiled over 60 features profiling some of the rugby clubs that have produced these great players With a number of new...

Putting LIVE front and centre

Client Login British & Irish Lions: Putting LIVE front and centre As I type this, the British & Irish Lions are playing the Blues in Auckland in the second match of their 2017 tour to New Zealand. It’s a Wednesday morning and the game kicked off at 8.35am. With many fans heading to work promoting the live offering on the website is a no-brainer. We often advise our clients to consider having an alternative view of their website around match or event periods – what fans want from the website on a Monday morning is usually very different from what they want on a Saturday afternoon an hour before kick off, or during the game. Work this morning #TeamSotic #BLUvBIL #lionsnz17 pic.twitter.com/Lm4ikiZQF0 — Lyndsey Irwin (@LyndseyIrwin) June 7, 2017 The Lions are using Live Blogging throughout the tour with one for each match and being to populate it well in advance of each game. In addition we have flipped the homepage on www.lionsrugby.com to point to the Matchcentre from about an hour before kick off this morning so that anyone visiting the site for a quick update (or who wants to covertly try to follow the game while in the office!) can quickly and easily see key match information such as scores, stats and dip into the live blog while anyone interested in more general information can still access this through the menu on the left hand side of the screen. More from the Latest Summer Review featuring Leeds Rhinos, Ireland 2023, Tour of Britain, Guinness PRO14, British & Irish Lions Forthcoming Google Chrome Update and HTTPS Domains OVO...

Wales Rally GB 2017 route announced

Client Login Wales Rally GB 2017 route announced This morning saw the announcement of the route for the 2017 Dayinsure Wales Rally which will take place this Autumn from 26-29th October. The FIA World Rally Championship is staged across 13 venues from January to November each year and visits Monte Carlo, Sweden, Mexico, Corsica, Argentina, Portugal, Italy, Poland, Finland, Germany, Spain, Wales and Australia. The Wales Rally is the only leg to be staged in Britain and as the penultimate round, spectators can expect to see some nail biting racing. A new generation of WRC rally cars are delivering one of the most unpredictable and fiercely-fought championships ever with the first six rounds of racing producing no fewer than four different winners so far. Sotic have been supporting WalesRallyGB since 2009 with their digital and mailing platforms and are proud to continue to do so. For more information on the rally, please visit the website walesrallygb.com More from the Latest Summer Review featuring Leeds Rhinos, Ireland 2023, Tour of Britain, Guinness PRO14, British & Irish Lions Forthcoming Google Chrome Update and HTTPS Domains OVO Energy Tour of Britain 2017 – LIVE Greg & Craig join our First Line Support Team 2716 Blog Tagsaccreditation British & Irish Lions camps and courses case studies competition software content marketing cycling data digital platform Easter engagement events facebook golf Google IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers LIVE live stream microsite motorsport Olympics platform Premiership Rugby RBS 6 Nations RBS 6 Nations Championship rugby season tickets seo social media software Solheim Cup sponsors statistics support Tour of Britain Twitter Ulster...

Team Sotic raising funds for Headway Cardiff

Client Login Team Sotic raising funds for Headway Cardiff TeamSotic are taking to the water this June to raise funds for Headway Cardiff, a charity which supports those living with an acquired brain injury and their families. . This is a charity very close to our hearts as our colleague Ed Yarnold suffered a brain injury last year. Ed is making progress and has recently moved from Heath Hospital to Rookwood, a neuro-rehabilitation hospital where Headway Cardiff is based. His family, and in particular his wife Kat, are an inspiration to us all as they support him. So on the 24th June, Sotic’s gang of ‘Ducktape Developers’ are taking on the Comeston Dragon Boat Race. They will race a minimum of three times over a 200m course with the fastest teams making a final. We’re hoping to have a great Sotic Family fun day out and of course, to raise as much as we possibly can. Thanks to some amazingly generous people we’ve already raised over £2,500 for Headway Cardiff, but if you’d like to add to the total please visit our Just Giving page here click here More from the Latest Summer Review featuring Leeds Rhinos, Ireland 2023, Tour of Britain, Guinness PRO14, British & Irish Lions Forthcoming Google Chrome Update and HTTPS Domains OVO Energy Tour of Britain 2017 – LIVE Greg & Craig join our First Line Support Team 2716 Blog Tagsaccreditation British & Irish Lions camps and courses case studies competition software content marketing cycling data digital platform Easter engagement events facebook golf Google IRFU Irish Rugby Ladies European Tour landing page Leicester Tigers LIVE...